How to Transit From Idea To Reality - Yinka Brand

My name is Yinka Brand. I work as an Idea Mechanic and Engineer at LOCO CONCEPTS.  , an idea development, solution-providing, consulting and nation-building company, based in Lagos-Nigeria. 

Today, I want to help give flesh to your idea(s), and at the same time show you how to be remarkable at what you do and challenge you to do something that matters. 

In the course of our discourse, you will receive motivation/practical knowledge to convert your idea(s) to reality. It may be a business idea, an idea for an NGO, a social cause... Whatever it is. 

You’ll be impacted with courage to face the impossible or adversity and remain resolute and successful. You’ll learn the importance of the faith element when it comes to idea execution. 

So let’s begin...

Believe in Your Idea

If you want to make a difference in the world, you must learn to believe in what you do not see. I love to call it “unseen reality”. It’s unseen reality because it’s more real than what you see with your optical eyes! The things you see with your optical eyes are subject to change. But with your faith, you will move mountains militating against your achievements-the ones stopping you from making your big idea(s) a reality. You will be able to take down the Goliath that stands between you and the execution of your idea. Faith will help you move from idea to reality.

Have Stubborn Faith

To give flesh to your idea, you must develop stubborn faith. Stubborn faith will help you turn little things into great things; ideas into realities. It’s a proven fact! It’s what helped Steve Jobs to convert his idea for Apple into what it is today-the most profitable company on planet earth. It gives life to ideas and helps make dreams and aspirations a reality. It’s what makes life worth living. “It’s a manifestation technology for the realization of visions and ideas in the now.”

The kind of stubborn faith I’m talking about here is absolute confidence in the unseen. It’s following your heart in spite of what your head, circumstances, family/friends, society, the economic situation of your company…. tells you. You’ve got to believe in your idea and your ability to make it happen. Let nothing deter you from making that big idea of yours a reality. You can make it happen. And you will.

Kill Ignorance

Often times, we see great ideas move from one host to another all because of ignorance on the side of the initial host. 

*Note: A host in this context is that person with an idea.*

“I don’t have the resources to implement my idea(s)”, he says. But what he doesn’t understand is that his problem is his lack of knowledge about the workings of ideas. 

An idea whose time is ready has no patience for ignorant people. Ignorance destroys. It kills big ideas. Refuse to be ignorant. Get some knowledge, dude!

Money trails behind great ideas; when they show up, money follows. Never dump an idea because of money. Never! If you do that , it’s a confession of your ignorance. How committed are you to your idea? 

Don’t be rash to answer. 

The answer will be made known to everyone when the going gets tough.

Be Committed to Your Idea

If you want to give life to your idea, you must be committed to that idea. Nehemiah in his time, a government worker in the employ of a foreign king, was passionate about his idea of rebuilding the wall of Jerusalem. 

Martin Luther (1483-1546) was consumed by the idea of expressing the erroneous false doctrines and ecclesiastical superstition of his day. For Shakespeare, writing was his passion. 

Isaac Newton was committed to changing the world with his discoveries-the law of gravity, calculus and the three laws of motion. His commitment to changing the world also gave birth to the invention of telescope.

Michelangelo will not trade his artistic ideas for nothing, except for using them to glorify God. Johann Gutenberg (1400-1468), the inventor of printing press, was consumed by his quest to give the world the idea hidden within him through his invention. Be committed to your idea for therein lies your greatness. Through it, you will make an indelible impact on the world. 

Develop a Tough Skin

In your quest to making your idea the next big thing, you must be ready to be mocked and ridiculed for your idea. Until you are ready for this, you are not ready for the metamorphosis of your idea. Like Caterpillars changes, so do ideas changes stages till the ultimate stage. 

Until people call you “crazy”, you haven’t started. Those who win with their ideas are those who know how to stand their ground in the face of fierce oppositions. Learn to stand your ground.

Be Patient

As you begin to work on your idea(s), many a time, you will feel like giving up; you will feel like calling it a quit. But don’t! You’ve got to be patient. You’ve got to hold on to your idea(s) until it materialize. Remember, your patience must be proven.
Patience is very key when it comes to making your idea a reality. Refuse to be discouraged. Patiently work on your idea knowing that “to keep a light burning, we have to keep putting oil in it.” 

With ideas, problems are solved; with ideas, the world becomes a better place for us to live in; with ideas, businesses grows; with ideas, man rules; with ideas, society is organized and stabilized.
Never toy with ideas; ideas have the inherent ability to better the world and at the same time destroy it.

Let me give you some insights about ideas and the age we are living in:

1.  Having an idea of something does not guarantee it will work. 
2.  You must be passionate about your idea. Passion turns ideas into an object of reality. 
3. Nothing can be made without an idea. 
4. Until your idea take over your life, you’re still on a journey to nowhere. 
5. We are in the dispensation of ideas. A man, corporation or nation that cannot train his mind or the mind of its people for superior ideas, will end up serving others with superior ideas. In this dispensation, good ideas are not good enough! We need superior ideas. Good ideas will not rule in today’s world. The ruler-ship has been given to superior ideas! 
6. A man who cannot invest or who has ceased to invest in his mind will soon end up in penury. An employee, who doesn’t either, will eventually lose value to his employer. And value is the sustainer of a man’s relevance in any organization. 
7. In the years to come, there will be a fierce competition of ideas. Brands will rule through ideas. The hope of dying humanity, corporations and economies is superior ideas. How superior are your ideas?

(I’ve got so much to tell you about the workings of ideas, but time won’t permit me to tell you all that I know today. 

You can visit www.yinkabrand.com to learn more or follow me on Instagram @yinka.brand, on Facebook  and on Twitter @yinkabrand.

Let’s talk a bit about how to be remarkable at what you do before I call it a quit today. 

The only way to matter in this dispensation is to be remarkable. You’ve got to go the extra-mile. You’ve got to do the common things in an uncommon way. 
Don’t just be a writer; be a remarkable writer. Don’t just be an employee; be a remarkable employee. Don’t just be an entrepreneur; be a remarkable entrepreneur. Don’t just be a salesman; be a remarkable salesman.  Don’t just be a teacher; be a remarkable teacher. 

Being remarkable at what you do will get you will get you noticed in today’s cluttered, hyper-competitive world. You can’t influence your world or bring your big idea(s) to life in this generation without being remarkable. Whether you’re an entrepreneur, a pastor/religious leader, an activist, politician, student, teacher, employee…Whatever you are-the only thing that will make you matter in this dispensation is to be remarkable.

Learn to do what you dread. The more frightening or daunting your idea seems, the more important it is to face. Let nothing hold you back anymore. Go and work on those ideas that make you scared.

Over To You 
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